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Privacy & cookies policy:

  1. Le Merge Fashion ("Le Merge Fashion ", "we", "our", "us) is a trading name of The Le Merge Fashion. We respect the privacy rights of its online visitors ("you", "your", "yours") and recognize the importance of protecting the information collected about them. We have adopted a corporate wide Privacy Policy that guides how we collect, store.
The following information is provided by Le Merge Fashion to enable our online visitors to be fully informed of our Privacy Policies. By visiting, you are accepting and consenting to the practices described in this Privacy Policy and the Terms and Conditions.

    If you are under 16, we require that you inform a parent or guardian about Le Merge Fashion 'Privacy Policy and Terms and Conditions as well as requiring their consent to the Privacy Policy and Terms and Conditions before registering or placing an order with Le Merge Fashion. 
This Privacy Policy does not apply to websites maintained by other companies or organizations to which we link and Le Merge Fashion is not responsible for any personal information you submit to third parties via our website. Please ensure that you read the Privacy Policy of such other companies or organizations before submitting your details. 

  2. How we use your information:

    We use your information in a number of different ways — what we do depends on the information.

    Your name and contact details: we use your name and contact details to:
    • deliver your purchases to you.
    • send you service messages by text, e-mail.
    • Fraud prevention and detection.
    • showing you adverts as your browse the web.
    • Finding out what you, and other customer, like.
    Your payment information: we use your payment information to:
    • Take payment, and give refunds.
    • Fraud prevention and detection.
    Your contact history with us : we use your contact history with us:
    • Provide customer service and suppor.
    • Train our staff.
    Purchase history and saved items: we use your purchase history and saved items to:
    • Sell you things.
    • Provide customer service and support, and handle returns.
    • Finding out what you, and other customers, like.

    Information about your phone or laptop, and how you use our website: Information that you give us when you browse our site, including your IP address and device, and if you chose to share your location data, as well as how you use our website, is used to improve our website, services and set the default option for you (such as language and currency). Also to protect our website and prevent and detect fraud.

    Information from accounts you link to us: linking your accounts such as Facebook account is used to enable you to log into our website simply and easily without have to create a specific account, also to provide product recommendations.

    You don’t have to give us any of this personal information but if you don’t, you may not be able to buy form the site, and you are unlikely to receiver our optimal overall customer experience.

    We also anonymise and aggregate personal information (so that it does not identify you) and use it for purposes including testing our IT systems, research, data analysis, improving our site and app, and developing new products and services. We also share this information with third parties.

  3. Sharing your information:

    We do not, and will not, sell any of your personal data to any third party – including your name, address, email address or credit card information. We want to earn and maintain your trust, and we believe this is absolutely essential in order do that.

    However, we share your data with the following categories of companies as an essential part of being able to provide our services to you, as set out in this statement:
    • Companies that do things to get your purchases to you, such as payment service providers, warehouses, order packers, and delivery companies
    • Professional service providers, such as marketing agencies, advertising partners and website hosts who , who help us run our business
    • Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud
    • Companies approved by you, such as social media sites (if you choose to link your accounts to us).
    • Finding out what you, and other customer, like.
    We may provide third parties with aggregated but anonymised information and analytics about our customers and, before we do so, we will make sure that it does not identify you.
  4. Marketing:

    If you have said we can, we’ll send you marketing messages by email, SMS, to keep you aware of what we’re up to and to help you see and find our products.

    How to stop marketing messages from

    You can stop receiving marketing messages from us at any time.

    You can do this:
    • Through your account settings
    • By clicking on the ‘unsubscribe’ link in any email
    • By contacting our customer care
    Once you do this, we will update your profile to ensure that you don’t receive further marketing messages.

    Please note that, as Le Merge Fashion comprises a complex web of many inter-connecting services, it might take a few days for all our systems to be updated, so you might get messages from us while we process your request.

    Stopping marketing messages will not stop service communications.

    We also engage in online advertising, also to keep you aware of what we’re up to and to help you see and find our products.

    Like many companies, we target Le Merge Fashion banners and ads to you when you are on other websites and apps. We do this using a variety of digital marketing networks and ad exchanges, and we use a range of advertising technologies like web beacons, pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook’s Custom Audience service.

    The banners and ads you see will be based on information we hold about you, or your previous use of Le Merge Fashion or on Le Merge Fashion banners or ads you have previously clicked on.

  5. Keeping your information:

    We’ll only hold on to your information for as long as you are a customer. If you no longer wish to be a customer, you can also contact our Customer Care team and request to delete all the information we have on you.

    If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our Terms & Conditions, we may also keep hold of some of your information as required, even after you have closed your account or it is no longer needed to provide the services to you.

  6. Your rights:

    You have a lot of rights relating to your personal information:
    • The right to be informed about how your personal information is being used.
    • The right to access the personal information we hold about you
    • The right to request the correction of inaccurate personal information we hold about you
    • The right to request that we delete your data, or stop processing it or collecting it, in some circumstances
    • The right to stop direct marketing messages, which you can do through My Account, and to withdraw consent for other consent-based processing at any time
    If you want to exercise your rights, have a complaint, or just have questions, please contact us.
  7. Changes to how we Protect Your Privacy:

    We may change this page from time to time, to reflect how we are processing your data. Please check these Privacy and Cookies policy regularly for updates.

  8. Cookies:

    We use cookies when you visit our site. There are four main types of cookies – here’s how and why we use them.
    • Site functionality cookies – these cookies allow you to navigate the site and use our features, such as “Add to Bag” and “Save for Later”.
    • Site analytics cookies – these cookies allow us to measure and analyse how our customers use the site, to improve both its functionality and your shopping experience.
    • Customer preference cookies – when you are browsing or shopping on Le Merge Fashion, these cookies will remember your preferences (like your language or location), so we can make your shopping experience as seamless as possible, and more personal to you.
    • Targeting or advertising cookies – these cookies are used to deliver ads relevant to you. They also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns.
    By using our site, you agree to us placing these sorts of cookies on your device and accessing them when you visit the site in the future. If you want to delete any cookies that are already on your computer, the “help” section in your browser should provide instructions on how to locate the file or directory that stores cookies. Further information about cookies can be found at . Please note that by deleting or disabling future cookies, your user experience may be affected and you might not be able to take advantage of certain functions of our site, and the complete Le Merge Fashion user experience that we pride ourselves on providing our customers.